Design Principles Applied
The Design Principles Applied program helps corporate design teams enhance their skills in using design principles to create effective design output. With an experienced facilitator, contextual instruction, and practical, real-world exercises, participants will deep dive into the core aspects of visual design, including layout, color theory, typography, and user interface design.
About the Instructor
Reena Roy, has 23 years of experience in corporate design, an alumni from the NID, set up, led, and trained 40+ people teams of graphic designers, illustrators and animators at two big eLearning organisations.
She has worked with global clients like Walmart, United Nations, Zurich Insurance, Novartis across design strategy, branding, communication, UI/UX, information architecture, interaction design, and game design
YES 
Target audience
Design professionals with 0-5 years of experience
Outcome
Learners will be able to apply principles of design to create effective design output
Delivery format
Virtual, instructor-led training with in-class activities, weekly assignments, and a final certification assignment
Certification
Yes
Topics
What Is Good Design?
- Understanding what design is and what makes it effective
- Identifying the process to design effective output
Playing with the Elements of Design
- Exploring line, shape, form, space, texture
- Defining your color palette
- Leveraging Typography for design
Designing Impact
- Understanding and applying the principles of balance, white space, proportion/scale, repetition, rhythm, pattern, variety and unity/harmony
Designing the Messaging
- Understanding and applying the principles of emphasis, movement, contrast, and hierarchy
